If you’ve ever browsed YouTube and wondered “How the does THAT channel get so many views?”, then you are not alone.
It’s taken me three years and two hundred published videos to fully understand what makes a YouTube video successful.
I’ve broken it down into the three components (in order of importance).
Content: What message are you trying to convey?
The content of the video is by far the most important component.
Are you educating your audience or trying to make them laugh? Or both?
Are you playing an instrument or teaching someone how to knit?
Regardless, if the content is bad then nothing else matters. The video will fail.
Start with creating the best possible content in your niche.
Find the best creator in your given niche, and find a way to make the content even better for your audience.
Character: Who (or what) is conveying this message?
Perhaps the character is YOU standing in front of a camera, or it’s an annoying animated orange – regardless, it has to resonate with your audience.
Get this right and you’ll have a loyal audience. Get this wrong, and you’ll be battling for views with every single video release.
Camera: What is the quality of the video?
Most people start here, and this is why most people fail.
Your video quality is important, but it’s not critical to success. Focus on the first two fundamental components of the pyramid, and then once you have it right, revisit the production quality.
So let me hear from you in the comments. Which component do you struggle with the most?
Your content coach,