Imagine what it would mean to your business if you had a company video “go viral” on YouTube?
How much would this grow your business?
Well, if you’re most people, this would be a game changer. So here’s exactly how to make it happen.
I’m going to show you my exact 3-step system for creating videos that are “forever viral”—videos that go viral and stay viral for years to come.
Using this strategy, I continue to get views (and business) from videos I posted over 2 years ago.
And it’s a system anyone can learn.
When you follow my system, you’ll create a new lead generation machine that:
– Saves you hundreds, if not thousands, of hours per year in marketing and business development
– Rapidly scales your lead gen to reach audiences (for free) who are CRAVING for your content
– Skyrockets your income, and opens new revenue streams born from the demands of your customers (they will tell YOU exactly what they want)
Video summary outlining the three simple ways to promote yourself on YouTube
Now for starters when you think about going viral, stop thinking about going viral as in “cat videos.”
Going viral on YouTube as a business is about sharing a message that’s going to connect with your intended audience large or small. Quite frankly I don’t even care if you reach a hundred million people.
Would that be cool? Yes, of course, but it depends on who those people are.
For example, if you’re a financial advisor, it’d be better for your video to go viral at a country club full of millionaires than to go viral and be seen by like five million teenagers.
It’s about quality viral, not quantity viral.
So, the question is, how can you go viral in your industry in your niche so that you can spread your message to the right people.
#1 Focus on Reaching Out to People (Or Companies) Who Already Reach Your Intended Audience
So, let’s go back to that financial advisor example.
After I created a video about how to invest money, I would be reaching how to every popular blog that teaches people how to save money.
Just send them a message and let them know about your video.
Believe it or not, there are so many different publications out there that are looking for great content to push in front of their audience, and if their audience is your intended viewership, then spend time reaching out to them.
Spend more time reaching out to your intended audience than you spend even creating your video.
That’s the key to succeeding on YouTube.
That’s the key to building a massive viewership very, very quickly.
#2: Leverage the first 24 hours of releasing your video
Now, one thing I talk about in viewership academy is how crucial it is to push that video out in the first 24 hours. YouTube, Instagram, Facebook…every single platform appreciates it when a video does very well in the first 24 hours. If it gets more comments, more engagements, in those first 24 hours than other videos, then the algorithms will continue to push it out.
If the video’s doing well, and people are enjoying it, they’re going to want to push it in front of more people. Then if it keeps getting driven in front of more people and those people seem to like it and engage, then, what do you know, YouTube’s going to make it go viral!
And it creates this snowball effect that before you know it, your video starts to go viral. So, utilize that first 24 hours anytime you release a new piece of content.
#3: Make Your Videos Emotionally Sharp
You want your videos to either make someone laugh, piss someone off, get them angry, create some emotional reaction, and the more emotionally charged the video is, the more views it will get on YouTube
I’ve released videos before where I didn’t even know that what I was saying was controversial, and suddenly, I’m at one and a half to two million views within a couple of months.
The more polarizing your video is, the better it’s going to perform in these various niches. This is what I mean by “emotionally sharp.”
You want it to kind of emotionally poke you a little bit and poke your audience, and the more that you’re able to do that, the better the video is going to perform.
Now, be careful of this, because if you’re in the business world, you don’t want to be too controversial, but at the same time if you’re in the business world, you don’t want to be boring.
So, find that fine line within your niche and test, and see what works and see what doesn’t work.
That’s the beauty of consistently creating videos and marketing it to an audience.