So you’re starting your YouTube channel from scratch? I’ve been there….twice.
I know it can feel like a daunting task, but rest assured, you can grow your brand new YouTube channel if you follow these three steps.
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YouTube Growth Summary
Now the first time that I uploaded a video to my first YouTube channel, Sexy Confidence, I think I got about six views.
Now I average over 1.5 million per month. Here’s how I did it.
#1: Use some paid YouTube ads to give the channel a little bit of a boost
Now when I started my first channel, I never used any paid ads cause, quite frankly, I couldn’t afford it.
But, now, when I’m starting the second channel, I already have a business all set up. I have a second company that’s part of Viewership, so now I can afford to give the channel a little bit of a boost.
And the reason why I do this is because YouTube takes a little bit of time to understand whether or not your channel’s any good.
So, if you’re starting a brand new channel, it’s going to take a lot longer for YouTube to recognize you as a channel that people are watching.
And, here’s why.
YouTube determines the value of your channel based on how long people are watching your videos, your total watch time.
And, if you’re starting a brand new channel from scratch, and you’re not getting any views, then YouTube is not going to appreciate your channel because no one’s watching in the first place.
So, this is where paid ads come in.
So what you can do with paid ads is take three or four of your best videos that you have, and use video discovery ads to get them in front of more people.
And, you can start with $10 to $15 a day, and that’s going to, at least, help you get the videos in front of the right type of people.
It’ll help you get more subscribers.
And, because your videos are getting more views, then it’s likely that they’re going to show up in front of other videos.
The more paid ads you put into it, the more likely chance you are to get organic views early on on the channel.
#2: Leverage existing traffic sources
So, there are blogs; there are Facebook groups, there are other YouTubers, there are people out there who are already talking about what it is that you are talking about on your channel.
If you’re giving business advice, there are tons of business blogs and platforms and different publications that you can reach out to, to get them to promote your stuff.
If you’re talking about health and fitness, there are absolute, literally, thousands of Facebook groups out there that are looking, and dying, for content that they can push in front of their audience.
So, every time you make a video, spend time leveraging these existing traffic sources.
Get that video out there and spend a lot of time making it happen. I assure you, all you need is if you spend an hour reaching out to 20 different Facebook pages, all you need is one of them. One of them to promote your video, and you can likely get thousands, if not, tens of thousands of views just from one post.
#3: Don’t give up and keep improving your videos
Now, this sounds obvious, but, so many people fail to take in real feedback on the videos that are working, the videos that aren’t working.
You’re not making videos for yourself. You’re making videos for your viewership.
So listen to them.
See how people are responding.
Are people commenting negatively towards a certain video?
And are people giving a high like to view ratio on other videos? Do a lot of people like the video for the number of people who have seen it?
Keep an eye on those and if you’re finding a certain topic is resonating with your group, with your viewership, make more videos just like that. Chances are there’s an unmet need in the marketplace for that type of video.
So, the only way you’re going to be able to figure this out, though, is if you don’t give up and you keep pushing forward, you keep getting out there, and you keep forcing yourself to get in front of that camera, even when it’s hard. Even when it is one of those days and you feel like beep, and you don’t want to make it happen.
Get out there.
Make it happen.
Pick up that phone.
Make that video.